Marketing
The marketing specialization focuses on developing students’ strategic marketing skills and their understanding of consumer behavior. Courses in this specialization cover topics such as market research, branding, and digital marketing. Students learn to identify consumer needs, create effective marketing campaigns, and leverage digital platforms to reach target audiences. Graduates with a marketing specialization are prepared for roles such as marketing managers, brand managers, and market research analysts.
Entrepreneurship
The entrepreneurship specialization caters to students interested in starting their own businesses or working in a startup environment. Courses within this specialization cover topics such as business planning, innovation, and entrepreneurial finance. Students learn to identify business opportunities, develop business plans, and navigate the challenges of launching a new venture. Graduates with an entrepreneurship specialization are equipped with the skills to become successful entrepreneurs or to contribute to the growth of innovative startups.
Supply Chain Management
The supply chain management specialization focuses on the efficient and effective management of the flow of goods and services from suppliers to customers. Courses within this specialization cover topics such as logistics, procurement, and operations management. Students learn to optimize supply chain processes, manage inventory, and ensure timely delivery of products or services. Graduates with a supply chain management specialization are prepared for roles such as supply chain managers, operations managers, and logistics coordinators.
