Purdue University Applied Behavior Analysis: Unlocking the Science of Behavior Change

Behavior assessment is a crucial step in the ABA process, providing the insight needed to develop individualized interventions that promote positive behavior change and improve overall quality of life.

Strategies for Behavior Change

Applied Behavior Analysis encompasses a wide range of evidence-based strategies that are central to behavior change interventions. These strategies, when implemented effectively, can empower individuals to acquire new skills, overcome challenges, and lead fulfilling lives. Let’s explore some key strategies employed in ABA.

Positive Reinforcement: Motivating Success

Positive reinforcement is a powerful strategy used in ABA to increase the occurrence of desired behaviors. It involves providing individuals with rewards, such as praise, tokens, or preferred items, immediately following the performance of the target behavior. By associating the behavior with a positive outcome, individuals are motivated to engage in the behavior more frequently. Positive reinforcement is highly effective in shaping behavior and promoting skill acquisition.

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