There are two primary research methodologies commonly utilized in PhD dissertations: qualitative and quantitative.
Qualitative Research
Qualitative research delves into understanding complex phenomena through the lens of human experiences and perspectives. It involves collecting non-numerical data, such as interviews, observations, and documents, to gain insights into the subjective meanings and interpretations of individuals or groups.
Quantitative Research
Quantitative research, on the other hand, focuses on collecting numerical data to test hypotheses and make generalizations. It employs statistical techniques to analyze data, aiming to establish relationships between variables and draw objective conclusions.
